Here are four fundamental steps for bringing a unique property to market…

  1. Do your homework. Research the property, consult experts and explore the best possible use of the property from residential, to commercial to multi-family. Understanding the market from multiple perspectives can mean maximum profit for your client.
  2. Go broad with platforms but target your audience. The typical marketing plan may not work for a listing that is unique. Think outside the box on how to promote the listing while still targeting your audience. 
  3. One-of-a-kind homes should have enhanced listing treatments.You may need to go the extra mile and invest your own resources in making sure the property’s features and finishes are prominently on display in the marketing. 
  4. Be the Expert. Make recommendations on the marketing of the property and back them up with insights and statistics that will convey your knowledge and allow you to execute the proper marketing of the property.

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